The personalized nutrition market is an emerging sector within the health and wellness industry that aims to offer customized dietary advice and recommendations based on an individual’s unique genetic makeup, lifestyle, and personal preferences. The market is driven by growing consumer awareness of the link between diet and health, as well as advancements in technology that enable personalized nutrition services.
The global personalized nutrition market size was reasonably estimated to be approximately $11.3 billion in 2022 and is poised to generate revenue over $23.3 billion by the end of 2027, projecting a CAGR of around 15.5% from 2022 to 2027.
With the increasing demand for tailor-made dietary plans, personalized nutrition is emerging as a promising sector, presenting businesses with an attractive opportunity to tap into this burgeoning market. The convergence of technology, genomics, and nutrition is fueling the growth of the personalized nutrition industry, enabling consumers to customize their diets based on their genetic makeup, lifestyle, and health goals.
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North America is projected to account for a major share of the personalized nutrition market during the forecast period
North America is projected to dominate the global personalized nutrition market during the forecast period. This is attributed to various emerging players present in the region that are focusing on developing solutions for personalized nutrition. Personalized nutrition companies present in the region contribute to the growth of the overall market. Some of the major players headquartered in the region are Herbalife Nutrition Ltd. (US), Amway (US), Wellness Coaches USA, LLC. (US), Care/of (US), Viome Life Sciences, Inc. (US), Persona Nutrition (US), Balchem Corporation (US), and Zipongo, Inc. (US).
The direct-to-consumer segment is anticipated to dominate the personalized nutrition market during the review period
By end use, the direct-to-consumer segment is projected to hold a major share of the personalized nutrition market. Consumers have become increasingly aware of what they consume, whether it’s food, drinks, or supplements. The growing trend of adopting keto, paleo, vegan, and plant-based diets has led to increased use of personalized nutrition services such as apps and programs by households.
Market Drivers: Shift in consumer preferences due to the rising health awareness
As people become more conscious of holistic well-being, the demand for personalized diets and supplements has increased significantly. The growing consumer health awareness and rising disposable income across regions have encouraged people to shift to personalized nutrition. The changing consumer preferences for health and wellness products have led to high demand for individually customized diets. There is an increasing trend of adopting a genetically based personalized diet due to consumers being more nutrition-specific. People are increasingly moving from regular supplements to personalized dietary supplements and nutrition plans customized according to their genetic make-up that addresses their health concerns. With changing preferences due to increased health awareness, consumers are increasingly seeking personalization in their daily experiences and shifting away from the ‘one-size-fits-all’ approach.
The active measurement segment is projected to account for a larger share of the personalized nutrition market
Based on product type, active measurement is projected to hold a larger share in the personalized nutrition market. Active measurements considered in this study include apps, testing kits, and programs for personalized nutrition. Many players, such as Persona Nutrition (US), in the personalized nutrition market, offer nutritional supplements incorporated into individualized plans for customers. As consumers have become increasingly inclined toward personalized approaches, genomic testing kits for personalized nutrition are used widely to assist consumers with DNA-based diets.
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Primary companies highlighted:
Amway (US), BASF (Germany), DSM (Netherlands), Herbalife Nutrition Ltd (US), DNAfit (UK), Care/of (US), Nutrigenomix (US), Zipongo (US), Viome (US), Habit (US), and Atlas Biomed Group Limited (UK)
