The majority of the demand for testing kits such as ELISA and PCR tests is driven by the increase in disease outbreaks in poultry, rising prevalence of zoonotic diseases, and growing demand for poultry-derived food products. In addition, the diagnostic monitoring of bacterial avian disease on a regular basis in regions like Europe is further driving the overall growth of the market. Emerging regions such as Asia-Pacific offer an added potential due to the large livestock population in this region, growing demand of poultry-derived food products, and increasing awareness about animal health.

Years Considered for this Study:

• 2016 – Base Year
• 2017 – Estimated Year
• 2022 – Projected YearC

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Growing Adoption of Rapid Diagnostics Testing: 

ELISA assays are gaining widespread popularity in the rapidly changing veterinary diagnostics market owing to their effective performance and accurate validation of results. They offer one of the most sensitive and reproducible diagnostics tests used for the detection of diseases in poultry. The growth is mainly fueled by high sensitivity, specificity, precision, and throughput offered using ELISA. Among the various tests for poultry diagnostics, the ELISA segment is projected to grow at the fastest CAGR of 10-11% during the forecast period of 2017 to 2022.

                        Innovation is at the focus of strategic growth initiatives by market players

Looking at the increasing need for rapid and accurate disease diagnosis for poultry, a number of companies are increasingly focusing on developing and launching specific diseases tests and services offered in this field. For instance,

• In 2017, BioChek (The Netherlands) launched the Multispecies Salmonella Multiplex DNA Test Kit along with the launch of an enhanced software for PCR assays analysis.
• In 2016, GD Animal Health (The Netherlands) launched the DIVA test to combat Mycoplasma synoviae
• In 2015, MEGACOR Diagnostik GmbH (Austria) launched the MegaPCR POCK.

                         Asia Pacific: High Growth Opportunity for Poultry Diagnostics Business

During the forecast period, Asia Pacific countries, such as India and China, are expected to offer significant growth opportunities in the poultry diagnostics market. The high growth in these markets can be attributed to the significant poultry population in this region, growing demand for poultry-derived food products, increasing awareness about animal health, and growing per capita animal health expenditure, especially in India and China. Consequently, a number of market players are eyeing to achieve a sustainable revenue growth by targeting these high growth markets.

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The major players in the poultry diagnostics market are IDEXX Laboratories, Inc. (U.S.), QIAGEN N.V. (Netherlands), Thermo Fisher Scientific Inc. (U.S.), Zoetis, Inc. (U.S.), GD Animal Health (Netherlands), IDvet (France), AffiniTech, LTD. (U.S.), AgroBioTek Internacional (Honduras), BioNote, Inc. (South Korea), BioChek (Netherlands), Boehringer Ingelheim (Germany), MEGACOR Diagnostik GmbH (Germany), and BioinGentech Biotechnologies, Inc. (Chile).

Target Audience:

• Veterinary diagnostics manufacturers
• Veterinary diagnostics distributors
• Animal health research and development (R&D) companies
• Veterinary reference laboratories
• Government associations
• Market research and consulting firms
• Venture capitalists and investors