The probiotics in animal feed market is projected to reach USD 7.1 billion by 2028 from USD 4.6 billion by 2023, at a CAGR of 9.1% during the forecast period in terms of value. The demand for probiotics in animal feed is primarily driven by increase in production and demand for compound feed, along with rising consumption of feed additives in emerging markets such as Asia Pacific, and South America.
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The key players in this market include ADM (US), International Flavors Fragrances Inc. (US), CHR. HANSEN HOLDING A/S (Denmark), Evonik Industries AG (Germany), Land O’Lakes (US), DSM (Netherlands), Ohly (Germany), Novozymes (Denmark), Alltech (US), Kemin Industries, Inc. (US), Provita Animal Health (UK), Orffa (Netherlands), Lesaffre (France), Lallemand Inc. (Canada). These players have adopted various growth strategies such as partnerships, agreements, collaborations, and new product launches, to increase their global market presence.
ADM (US), ADM primarily produces food feed ingredients. It is one of the key players in the agricultural processing and food ingredient sectors. The company is also involved in the trade, transport, storage, and processing of various grains and commodities. The company engages in the production, sale, and supply of specialty products, including emulsifiers, natural flavor ingredients, natural health and nutrition products, natural colors, flavor systems, proteins, polyols, soluble fiber, hydrocolloids, and other specialty food feed ingredients. The company’s network spans across more than 190 countries around the world. The company has four business segments, namely Ag Services and Oilseeds, Carbohydrate Solutions, Nutrition, and Other Business. It provides probiotics through the Nutrition segment for animal consumption and other food applications. ADM’s manufacturing facilities are certified SEDEX, HACCP, by SGS North America, Organic by Ecocert ICO, and APHIS. In August 2018, ADM acquired Probiotics International Limited (PIL) (UK) that operates under its umbrella brand Protexin, which accounts for a deal of USD 235 million. It will be named ADM Protexin Limited, which produces research-based probiotics, including its Bio-Kult and Lepicol brands. Protexin also offers a variety of natural products and probiotic supplements for the veterinary, agriculture, and equine healthcare markets . This acquisition will help ADM in enhancing its product portfolio for probiotics in animal feed as it will offer supplements for equine livestock.
International Flavors Fragrances Inc. (US), International Flavors Fragrances Inc. (IFF) is one of the global multinational corporations that provides a range of products such as animal health solutions, extracts and flavorings, carob protein, cellulose gum, and cultures for food, among others. The company is active across various industries such as animal nutrition, antimicrobial fabric protection, biorefinery, brewing, dietary supplements, fabric home care, food beverage and hygiene, and odor control. The company operates through its major business segments: Nourish, Health and Biosciences, Scent, and Pharma Solutions. It offers probiotics for animal feed under its Health Biosciences segment. Since its inception, the company has a strong focus on research and development and invests a significant amount in RD activities every year. Through its numerous subsidiaries, IFF has significantly increased its presence in more than 200 countries. In February 2021, International Flavors Fragrances Inc. merged with DuPont’s Nutrition Biosciences business to deliver consumer-oriented products for the food, beverage, personal care, and health wellness markets. This strategic initiative was undertaken to strengthen the product portfolios and RD capabilities in probiotic ingredients and multiple other segments such as enzymes, culture, soy proteins, nutrition, and scent, among others.
Chr. Hansen Holding A/S (Denmark) is a global, differentiated bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical, and agricultural industries. It has been serving its customers for almost 150 years to enable sustainable agriculture, better food, and healthier living. It offers products and solutions through two segments: food cultures, enzymes, and health nutrition. It offers probiotics for animal feed derived from plants through the Health Nutrition segment. Chr. Hansen Holding A/S has a regional sales presence in all the world’s major markets, including North America, Latin America, Asia Pacific, Europe, the Middle East, and Africa, giving the company a strong foothold in the global markets. In May 2021, the company launched a product called Bovacillus. The product is launched in the Argentinian market and is a new solution to support dairy and beef cattle health performance. This will enhance the company’s product portfolio for probiotics in animal feed and the customer reach in the region as well.
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Countries such as China, India, Japan, Australia, New Zealand, and the rest of the Asia Pacific have been considered in this study. Some of the factors contributing to the high demand for the market in the Asia-Pacific region include a growing population, a rise in disposable incomes, and rapid urbanization. Increasing demand for meat and animal products among the growing population of the Asia-Pacific region, along with the rising affluence in the region, resulted in high consumption of meat products. This has also resulted in intensified livestock production for meat, which in turn drives the need for improved animal health and performance.
