The Robotic Lawn Mower Market is projected to grow from USD 533 million to USD 1261 million by 2025, at a CAGR of 13.10%. Increase in demand for residential and commercial end user segments is the key driver for the growth of the robotic lawn mower market. Small- and medium-sized robotic lawn mowers will generate maximum revenue compared to large robotic lawn mowers. The robotic lawn mower market is expected to grow exponentially because of new features being incorporated along with proven technological advancements.
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The robotic lawn mower market is consolidated and dominated by a few global players. The key players in the market are Husqvarna Group (Sweden), Robert Bosch (Germany), STIGA SPA (Italy), Zucchetti BraciCentro Sistemi SPA (Italy), Yamabiko Corporation (Japan), Deere and Company (USA), STIHL Holding and CO.KG (Germany), Honda Motor Company (Japan), The Toro Company (USA), AL-KO (Germany), Milagrow (India), WORX (USA).
The industry has adopted key strategies such as expansions, new product developments, and partnerships. The companies following these strategies are Husqvarna and Robert Bosch.
Husqvarna is the leading player in the robotic lawn mower market. It has a diverse product portfolio and has shown growth strategies through expansions, mergers & acquisitions, JVs/partnerships, and new product developments in the global market. The company is expanding its geographical footprint across the globe. It acquired a 25% share in Franklin Robotics, a leading player in the robotic industry. The company entered into a strategic partnership with one of the leaders in battery manufacturing—BMZ. The aim of this is to develop long lasting and efficient batteries for robotic lawn mowers.
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Husqvarna has planned for an expansion of its existing facility to meet the growing demand of the products in domestic as well as international markets. The company is planning for R&D activities to integrate their product ranges with new and advanced features. In March 2018, Husqvarna decided to integrate the existing model range with GPS connectivity and navigation system. The aspiration of Husqvarna is to make the products cost competitive and satisfy the goals and objectives of end users.
Robert Bosch is the next leading player with the capability to develop innovative products and accessories for garden and lawn mowing equipment. The company invested approximately 10% of its total revenue in R&D activities to make its models competitive. It has developed new products by upgrading the existing models with new features and launching Indego S+, which is more advanced in terms of efficiency and range and is lightweight. It can be connected to Alexa—the first robotic lawn mower with this feature.
Key Questions addressed by the report
- Which end-user category is going to dominate in the future?
- How are the industry players addressing the challenge of maintaining a balance between performance and technology?
- How is connectivity with smart devices going to impact the market?
- What could be the size of the global robotic lawn mower? Which are the key potential regions?
- What are the key strategies adopted by the players? Which new advancements are the game changers? How are companies mapped as per the Micro Quadrant?
- What factors will impact the revenue of companies?
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