This report on the global roofing market analyzes the key growth strategies that have been adopted by market players between 2011 and 2016 to expand their presence and increase their shares in the global roofing market. Owens Corning (U.S.), Duro-Last Roofing, Inc. (U.S.), BASF SE (Germany), 3M Company (U.S.), The Dow Chemical Company (U.S.), Braas Monier Building Group (Luxembourg), Sika AG (Switzerland), and Atlas Roofing Corporation (U.S.), among others are the leading players operating in the global roofing market.

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New product launches, acquisitions, and expansions are the key strategies adopted by the leading players to achieve growth in the global roofing market. These strategies accounted for shares of 42% and 25%, respectively of all the growth strategies that have been adopted by the market players between 2011 and 2016. Increasing demand for improved roofing materials from the emerging economies, such as China, India, South Korea, and Malaysia, among others is propelling the growth of the global roofing market. The market players are focusing on entering new markets by launching technologically advanced and innovative roofing materials and chemicals for residential, commercial, and non-residential sectors. DuPont (U.S.), Johns Manville (U.S.), 3M Company (U.S), Braas Monier Building Group (Luxembourg), GAF Materials Corporation (U.S), and BASF SE (Germany), among others are some of the leading market players, who have adopted these strategies to enhance their businesses.

Braas Monier Building Group aims to be the market leader in manufacturing roofing materials. It has acquired several small- and medium-sized companies to increase its market presence, globally. The basic business strategy followed by the company is to enhance its network through strategic acquisitions in the global roofing market. As a part of its business strategy, Braas Monier Group focuses on developing new and innovative products to differentiate them from the products of its competitors. It also participates in various conferences and exhibitions to highlight its products and technologies. The company acquired J.A. Plastindustri A/S and Golden Clay Industries to expand its reach in Malaysia and Denmark. These acquisitions have helped the company to meet the expectations of customers by providing them with a wide range of roofing products at affordable costs.

Johns Manville (U.S.) is engaged in both, new product launches and expansions to strengthen its position in the global roofing market. It also offers innovative products for its customers. The company has enhanced its product portfolio for new applications in the residential sector. The key strategy of the company is to maintain its position in the market through efficient customer services. It also aims at improving its current product portfolio by continuously carrying out varied research & development activities.