The cladding systems market is projected to grow from USD 555.9 billion in 2018 to USD 714.7 billion by 2023, at a compound annual growth rate (CAGR) of 5.16% from 2018 to 2023. Demand for cladding systems can be attributed to the high growth of the construction industry across the globe. Factors such as increasing residential and non-residential construction and infrastructural activities, along with their high durability, drive the demand for cladding systems.
The cladding systems market has been dominated by large players such as Compagnie de Saint-Gobain S.A. (France), DowDuPont (US), Tata Steel Limited (India), Arconic (US), Westlake Chemicals (US), Etex Group (Belgium), James Hardie Industries PLC (Ireland), CSR Limited (Australia), Nichiha Corporation (Japan), Boral Limited (Australia), Cembrit Holding A/S (Denmark), Louisiana Pacific Corporation (US), and Kingspan PLC (UK). These players have adopted various growth strategies such as expansions, investments, divestments, new product developments, acquisitions, partnerships, agreements, and joint ventures to increase their market shares and enhance their product portfolios.
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The strategies of expansions, acquisitions, and new product launches together accounted for the largest share of all the strategic developments that took place in the cladding systems market between January 2016 and November 2018. Key players such as Compagnie de Saint-Gobain S.A. (France), DowDuPont (US), Tata Steel Limited (India), Arconic (US), Westlake Chemicals (US), Etex Group (Belgium), and James Hardie Industries PLC (Ireland) adopted these strategies to strengthen their product portfolios, expand their market presence, and enhance their growth prospects in the cladding systems market.
Compagnie de Saint-Gobain S.A. is one of the key players in the cladding systems market. Its strong business portfolio, along with the wide geographical presence, contributes toward its leading share in the cladding systems market. High revenue and adoption of strategic initiatives such as partnerships, joint ventures, contracts, acquisitions, and expansions have ensured its leading position in the market. In 2016, Saint-Gobain (France) acquired E-mix (Singapore), an Asian dry mixes and mortars company. Through this strategic initiative, the company aims to increase its opportunities, and scope in emerging countries.
Arconic, another leading player in the cladding systems market, engages in the production of lightweight metals for construction as well as industrial solutions. It offers a variety of products through its seven business segments. The company has around 2,476 patents globally (including granted and pending ones). It has a strong foothold in 25 countries across the globe. Its strong presence in 151 locations worldwide with high revenue generation contributes to its significant position in the cladding system market. The company’s Reynobond and Reynolux range of architectural products are widely used in rain screen cladding systems, exterior building cladding.
Recent Developments:
- In April 2018, James Hardie Industries Plc. (Ireland) acquired a European building material business- Fermacell GmbH (Germany), with an aim to strengthen its business. This strategic initiative is expected to spur the growth of its fiber cement business across Europe. Furthermore, it will also strengthen its geographical footprint and product portfolio.
- In May 2018, Tata Steel Limited’s wholly-owned subsidiary, Bamnipal Steel Limited (BNPL) (India), acquired Bhushan Steel Limited (BSL) (India). This acquisition is expected to increase the steel capacity of the Tata Steel Group as a whole.
In October 2017, Kingspan (UK) acquired Isoeste Construtivos Isotérmicos S.A. (Isoeste) with an aim to expand its business in South America. Isoeste is a manufacturer of insulated panels. Kingspan has acquired 51% shares in Isoeste.
