The significant use of medical holography in medical imaging is the key driver for the demand of screenless displays in the medical sector. The growing investments in the screenless display market and space constraints pertaining to screen-based displays are the driving factors for the growth of this market.
Growing investments in the screenless display market by several players involved in the value chain of the market include Avegant Corporation (U.S.), Google, Inc. (U.S.), Displair, Inc. (Russia) and a few others involved in the research and development of screenless displays.
Screenless Display Market
Screen-based displays most of the times are attached to a system and could be large and heavy depending on the application; this creates portability issues as moving them to and fro is a tedious job for users. Screenless displays overcome this issue. Marketing of products and services can be easily done using screenless air displays in public places such as malls and theatres. This would help engaging customers at different points.
Existing players such as Avegant Corporation (U.S.), Google, Inc. (U.S.), Displair, Inc. (Russia), Zebra Imaging, Inc. (U.S.), Microsoft Corporation (U.S.), Holoxica Ltd. (U.K.), RealView Imaging Ltd. (Israel), Leia Inc. (U.S.), Microvision Inc. (U.S.), and Kapsys (France) among others are leading the screenless display market.
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Some established players and some smaller players together make up the screenless display market which further strengthens its growth potential. The development of new products is one of the growth strategies adopted by many players in the market; for example, in January 2015, Microsoft Corporation (U.S.) unveiled Microsoft HoloLens, an advanced holographic computing device that offers a three-dimensional virtual hologram experience to users. In April 2014, Displair Inc. (Russia) started manufacturing their interactive screenless air displays with multi-touch gesture recognition. This was the company’s debut product to enter the market.
