The Seed Coating Market is projected to grow at a CAGR of 8.5% from USD 1.8 billion in 2019 to reach a projected value of USD 3.0 billion by 2025. The quality, appearance, and nutritive value of seeds are the key factors contributing to the growth of the seed coating market. Seed coatings offer help to raise the commercial value of seeds by enhancing their appearance, improved handling, flowability through planters, and making them more productive. Hence, seed coatings are projected to offer business opportunities for manufacturers in the next five years. Due to these factors, many multinational players are focusing on producing various types of seed coating products.
The North American and European regions are witnessing an increasing demand for cereals, grains, oilseeds, and pulses used mainly in the food and feed industries. Favorable trade and price support systems have encouraged the import and export of cereals and oilseeds in the US. The usage of seed coatings is considered a risk-hedging technique and can be considered as a safe investment, which has led to increased sales of coated seeds in the North American market. Key manufacturers in the food processing industries for cereals & grains and oilseeds & pulses are focusing on catering to the consumer demands, which is shifting to the consumption of health-enriching food products in the North American region.
However, countries in Europe are witnessing a high demand for biodegradable seed coating products, due to the regulations laid down by the European Union (EU) on chemical-based seed coatings, which result in the accumulation of non-degradable waste in the soil. Stringent regulations for coatings and increasing cost of raw materials are factors that are encouraging manufacturers to reduce production costs, affecting the final price of seed coating materials in the market.
Some of the key players identified in the seed coating market include BASF SE (Germany), Bayer (Germany), Clariant AG (Switzerland), Croda International PLC (UK), Sensient Technologies (US) BrettYoung Seeds Limited (Canada), Precision Laboratories LLC (US), Germain Seed Technology, Inc (US), and Centor Oceania (Australia).
Most key participants are expanding in various regions through new product launches, collaborations, and acquisitions across the globe, to gain a competitive advantage through combined synergies. Since 2017, the seed coating materials market has witnessed an increase in demand, particularly in developing countries, such as India, China, Mexico, and Brazil. They have also set up manufacturing facilities and strong distribution networks across these regions.