The following are the major objectives of the study:
# To describe and forecast the Surgical Imaging Market, in terms of value, by technology, application, and region.
# To describe and forecast the market, by region–Asia Pacific (APAC), Europe, North America, and Rest of the World (RoW) along with their respective countries.
# To provide detailed information regarding major factors influencing market growth (drivers, restraints, opportunities, and challenges).
# To strategically analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall market.
# To study the complete value chain of surgical imaging.
# To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the surgical imaging ecosystem.
# To strategically profile key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing competitive landscape for market leaders.
# To analyze strategic approaches such as partnerships, agreements, alliances, collaborations, product launches, expansions, and acquisitions in the market.
GE Healthcare (US), Koninklijke Philips (Netherlands), Siemens (Germany), and Ziehm Imaging (Germany) are the key players in the surgical imaging market.
Other players involved in this market are Hologic (US), Shimadzu Corporation (Japan), OrthoScan (US), Medtronic (US), Toshiba Medical Systems Corporation (Japan), GENORAY (South Korea), Eurocolumbus (Italy), and Allengers Medical Systems (India).
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Agreements, collaborations, alliances, and partnerships were the key strategies adopted by players from 2014–2017.
The players that adopted these strategies are Koninklijke Philips, Ziehm Imaging, GE Healthcare, Siemens, OrthoScan, Toshiba Medical Systems, and Medtronic. Koninklijke Philips accounted for a share of 38% of the total number of agreements, collaborations, alliances, and partnerships in the surgical imaging market. This high share of the company can be attributed to its increasing number of partnerships and collaborations with hospitals which are the primary end users of C-arms.
Target Audience:
# C-arms manufacturers and distributors
# Healthcare institutions (hospitals, medical schools, group practices, individual surgeons, and governing bodies)
# Medical device vendors/service providers
# Research institutes
# Niche companies manufacturing imaging systems
# Research and consulting firms
# Venture capitalists
GE Healthcare held the first position in the global surgical imaging market in 2016. Its leading position in the market is attributed to the highest number of installed systems and its wide and diverse platform of mobile C-arms. The company’s product portfolio of mobile C-arm includes OEC 9900 Elite, its flagship product. The OEC 9900 Elite provides improved image quality and optimal dose management which improves patient care. The product portfolio also includes OEC Brivio 865 Advance which was developed as an affordable option for orthopedic surgical imaging. The strong, wide, and diversified portfolio of mobile C-arms is an asset to the company.
Siemens acquired the second largest share of the global surgical imaging market in 2016. The company offers a comprehensive range of mobile C-arms. To maintain its leading position and increase its customer base in the surgical imaging market, the company mainly focuses on strategic partnerships with hospitals and other healthcare organizations. From 2014 to 2017, the company has partnered with many hospitals in the US, the UK, India, and Chile to offer its services and imaging systems.
Critical questions the report answers:
# Where will all these developments take the industry in the mid to long term?
# What are the upcoming industry applications for surgical imaging?
Advantages of FPDs over image intensifiers
The evolution of C-arms-from the traditional X-ray image intensifier technology to digital flat-panel detectors (FPDs)-has brought about significant advancements in diagnostic imaging. FPDs have a number of advantages over image intensifiers, such as compact size and reduced radiation dose. Although resolution varies from model to model, FPDs have the ability to produce a more consistent high-quality digital image.
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North America to dominate the market in 2017
North America is expected to account for the largest share of the surgical imaging market in 2017, followed by Europe, Asia Pacific (APAC), and the Rest of the World. The large share of this region can be attributed to a rising number of overuse sports injuries, and rising prevalence of CVD, along with the increasing number of cardiac arrest cases, and increase in the number of minimally invasive procedures performed in Canada.
However, Asia Pacific is expected to register the highest CAGR of 7.1% during the forecast period, owing to the rapid growth in geriatric population in Japan, healthcare reforms in China, improving healthcare infrastructure in India, and rising number of orthopedic and CVD procedures in Australia.
