Growth Strategies Adopted by Major Players in Turf Protection Market

The turf protection market is projected to reach USD 6.40 billion at CAGR of 4.45% during the forecast period. The benefits of turf grass includes prevention of erosion, ground water recharge, and creation of ambient temperature apart from serving its main purpose as a surface for recreational activities such as golf, parks, commercial and residential places. Turf grasses need protection from insects, weeds, and diseases. Turf protection chemicals include insecticides, fungicides, biologicals, and others chemicals which are used as preventive or curative remedies for this purpose.

One of the key trends of the previous decade around the world is the increasing investments in golf and recreational parks in an effort to enhance the number of foreign visitors and boost tourism revenue. This has seen the spread of golf and recreational parks globally and the number of world class golf courses and recreational parks have been gradually rising over the years as well. Some of the finest golf courses and recreational parks are locate in North America, Europe, Africa & Middle East countries and Asia. Growing area under golf and recreational parks across the globe would drive the need for turf protection products. The increasing affluence and environmental & aesthetic benefits of turf grass in urban landscape have also contributed to demand for turf grass which also requires fertilizers, pesticides, and other agrochemicals. The soil on which these turfs are grown also required to be maintained by providing key nutrients such as nitrogen, which helps to maintain soil vigor, and growth. These are some of the key trends which are driving the market for turf protection.

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Integrated pest management (IPM) systems which incorporates suitable control techniques to keep pest damage below an established threshold level are gaining acceptance in the turf industry. The various methods used for controlling pests are biological, chemical, and cultural. The biological method involves using of parasites or other biological agents to control turf grass pests. Adoption of biologicals is gradually increasing across the globe mostly in North America and Europe; owing to growing awareness regarding environmental concerns. Rise in adoption of integrated pest management solutions in turf protection market would drive for high adoption of agrochemical products, along with growing preference for biological methods to control turf pest and diseases in key agrochemical markets. As per the European commission strategy of 2015, huge investments are required in bio based products to enable a shift from synthetic or chemical based products to bio based ones for use in the agriculture industry by 2020. All above factors, are the key drivers for growth in turf protection products across the globe.

The global market is segmented by solution, product, mode of application, and region. On the basis of solution, the chemical segment held the largest share in 2016. Synthetic chemical is still one of the most widely used methods for turf protection; this segment is dynamically growing in terms of product range. Stringent regulations have hampered the market for chemical solutions; however, the usage of synthetic/chemical products is still on the rise due to their cost-effectiveness and extended shelf-life.

The turf protection market, by product, is segmented into stress protection, pest protection, and scarification. The pest protection segment held the largest share in 2016. This is due to the usage of chemical treatment which involves the usage of pesticides and insecticides having a high level of selectivity, which helps in controlling pests present in grasses on turf.

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The global market, on the basis of mode of application, is segmented into seed, foliar, and soil. The seed segment held the largest share in 2016. This is due to its wider application over turf grasses. More than that, seed coating or seed treatment method is also a cost-effective method which makes it favorable to turf managers.

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