The global post-harvest treatment market is poised for substantial growth, driven by factors such as increasing consumption of fresh produce, rising disposable incomes, and the growing demand for high-quality food. According to a research report by MarketsandMarkets, the market, valued at USD 2.01 billion in 2022, is projected to reach USD 3.12 billion by 2028, exhibiting a commendable CAGR of 7.6%.
Driving Forces Behind Market Growth:
Rising Demand for Fresh Produce:
As disposable incomes rise, particularly in emerging nations, there’s a parallel surge in the consumption of fresh fruits and vegetables. This increased demand necessitates robust post-harvest treatments to ensure the safety and quality of fresh produce, driving the market growth.
Emerging Market Potential:
Emerging markets exhibit significant potential in the post-harvest treatment industry. The escalating demand for fresh food, coupled with the availability of advanced post-harvest treatment technologies, contributes to the burgeoning growth of these markets.
Segmentation Insights:
Cleaners Segment:
Among the various segments, cleaners are anticipated to experience the fastest growth during the forecast period. Cleaners play a crucial role in post-harvest handling by removing dirt, debris, and foreign materials, thereby preventing bacterial and microbial contamination, ultimately preserving the quality of fruits and vegetables.
Flowers & Ornamentals Segment:
The flowers & ornamentals segment emerges as the fastest-growing segment during the research period. With globalization facilitating easier export-import processes, the demand for ornamentals is on the rise globally. This increased demand creates opportunities for farmers and suppliers to expand their market reach, driving the growth of the post-harvest treatment market.
Natural Origin Segment:
Consumers’ growing environmental consciousness drives the demand for natural origin post-harvest treatments. Organic, environmentally friendly, and chemical-free products are increasingly preferred by consumers, leading to a surge in demand for natural post-harvest treatments. Stringent regulations regarding synthetic chemicals further propel the adoption of natural alternatives in agriculture and post-harvest treatments.
Regional Insights:
Africa:
Africa emerges as the fastest-growing region in the post-harvest treatment market size during the study period. With a rapidly growing population and increasing food demand, there’s mounting pressure on farmers to enhance productivity while minimizing post-harvest losses. Increased market access and investments in post-harvest technologies contribute to the region’s growth trajectory in the market.
Key Players Driving Market Innovation:
Leading players such as JBT, Syngenta Crop Protection AG, Nufarm, and AgroFresh are at the forefront of driving innovation in the post-harvest treatment market. With a focus on research and development, these companies are developing advanced solutions to address the evolving needs of the market and meet stringent regulatory requirements.
In conclusion, the post-harvest treatment market is witnessing significant growth driven by increasing demand for fresh produce, burgeoning market potential in emerging economies, and consumer preferences for natural and environmentally friendly products. With innovative solutions and strategic investments, the industry is poised to unlock new growth opportunities and foster a more sustainable and resilient food supply chain.
