The global wheat protein market is expected to grow in the coming years, driven by various factors such as increasing demand for plant-based protein, rising health awareness among consumers, and growing application of wheat protein in various industries.

One of the major drivers of the wheat protein market is the increasing demand for plant-based protein. With the rising health concerns among consumers, there is a growing trend towards vegetarian and vegan diets. Wheat protein offers a viable alternative to animal-based protein, and it is also more sustainable and environmentally friendly.

Another factor contributing to the growth of the wheat protein market is the increasing application of wheat protein in various industries such as food and beverage, pharmaceuticals, and personal care. Wheat protein is widely used in the food and beverage industry as a food additive, functional ingredient, and texturizing agent. It is also used in the pharmaceutical industry for the production of various medicines and in the personal care industry for the production of cosmetics and personal care products.

The market is also driven by the increasing demand for gluten-free products. Wheat protein is a good alternative for gluten-free products as it does not contain gluten, which is a protein found in wheat, barley, and rye that causes allergic reactions in some people.

However, the growth of the wheat protein market may be hindered by the availability of alternative plant-based proteins such as soy and pea protein, which may offer similar benefits and functionality as wheat protein. Additionally, the high cost of wheat protein and its limited availability in some regions may also affect market growth.

In conclusion, the global wheat protein market is expected to grow in the coming years, driven by the increasing demand for plant-based protein, rising health awareness, and growing application of wheat protein in various industries. However, the market may face challenges from alternative plant-based proteins and the high cost of wheat protein.